Georgia Geen is an audience journalist in Los Angeles
aggregator partnerships | social media management | emerging platforms | homepages & alerts | Spanish-English translation & interpretation | copy editing
Georgia is a versatile audience and digital journalist with a track record of managing successful on- and off-platform initiatives that bring news organizations new tools to engage audiences.
Her airtight news judgement and strong instincts across platforms help her find the right audience for each story.
Experience
Curates local news for cities nationwide, optimizing headlines for the Apple News audience while staying up-to-date on important local storylines and elevating nationally relevant stories. Covers extreme weather events by surfacing local coverage in the Weather app. Contributed updates from local publishers to the 2024 election night liveblog, writing original entries under tight deadlines on ballot initiatives, mayors races and governors races. Curated Top Stories, the lead section of the app with national and international stories.
Apple News (Contract) | Local Editor
April 2024 — Current
Managed aggregator partnerships, leveraging relationships to bring a vast national and international audience to competitive breaking news, national politics, longform investigations and other tenets of the Times’ coverage, such as climate and California. Wrote headlines and push language for longterm projects and breaking news alike, with a competitive and careful eye, while constantly weighing ethical considerations in complex situations. Brought additional platforms into the Times’ arsenal, pioneering a Reddit strategy that saw strengthening rapport with moderators and increased trust from local communities. Built out skillset rapidly to meet the Audience team’s evolving needs, becoming an asset for virtually every platform, from Instagram to the homepage.
Los Angeles Times | Multiplatform Editor, News Aggregators
April 2022 — January 2024
Hearst Connecticut Media Group | Senior Producer, Social Media
October 2020 – April 2022
Successfully pitched breaking news, trending and entertainment Moments to Twitter while developing a Moments strategy in real time. Improved performance of Connecticut Magazine’s Instagram account, increasing impressions, following and post engagement. Sent mobile alerts on breaking news, topical stories and in-depth reporting. Played a major role in growing Facebook referrals, acting as a key player for headline revision to boost conversions on paywalled stories and visits on free pieces.
The Los Angeles Times | News Desk Intern
June 2020 – August 2020
Assisted with breaking news coverage by posting wire and writing, workshopping and sending breaking news alerts. Created and executed engagement plans and contributed to day-to-day social media programming in addition to larger projects. Enhanced stories with multimedia, workshopped and improved web headlines. Prepared advance obituaries for publication.
The Roanoke Times via the Dow Jones News Fund | Multiplatform Editing Intern
May 2019 – August 2019
Fine-tuned skills in copy editing, digital production and design at a 10-day workshop prior to working on the copy desk of The Roanoke Times. Developed expertise in headline, deck and caption writing and took on online editor responsibilities several nights a week, curating and troubleshooting homepage and scheduling Facebook and Twitter posts.
The Commonwealth Times | Executive Editor, other positions
October 2016–April 2020
Rose through the ranks from a contributing arts & culture writer to executive editor, leading the publication to its first ACP newspaper Pacemaker Award and a slew of other state, regional and national honors. Built a new digital strategy from the ground up, hiring the publication’s first audience editor and implementing live social media coverage strategies for election nights and other breaking news events that have continued to prove integral to the paper following her graduation. Managed website, handling homepage layout, building special projects, fine-tuning headlines and troubleshooting.
Contributed to COVID-19 resources page in English and Spanish, translated materials from English to Spanish, including job postings and children’s materials. Provided direct audience engagement during weekly Facebook Lives, edited social media posts in English and Spanish.
Sacred Heart Center | Translation & Digital Intern
January 2020–April 2020
Strengthened writing and reporting skills by covering arts & entertainment, local features and immigration for Richmond’s city magazine. Developed fact-checking abilities for special print projects.